Marketing is all about creatives (but not the kind you’re thinking of)

Your creatives are the key to your marketing success. And I don't just mean ad creatives like static images or videos. I'm talking about the creative brains behind your marketing campaigns. Here's an example: At my agency NP Digital, we use Performance Max (PMax). My team noticed that PMax was optimizing campaigns to a lot of "junk" leads. They started separating the junk leads from the good leads and told PMax to use only the good leads as a conversion point. As a result, PMax started optimizing for what we wanted and our campaign performance went up. This all came down to humans noticing a problem and coming up with a solution. So, invest in the creative people on your team. And if you don't have that capacity in-house, it's worth it to hire outside help. You can reach out to my team here. Cheers, Neil Patel PS: If you want to find out how well your campaigns are performing, you can analyze them with my free Ads Grader tool.

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