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Different generations tend to favor different social media channels. But one channel will give you a broad reach across all age groups – and genders. What is it? Check out these charts from Pew Research Center's 2024 Social Media Fact Sheet: The numbers represent the percentage of U.S. adults who say they every use a specific channel. And YouTube outperforms other channels across the board. But there's another interesting finding here. Ask young people if they use Facebook, and you may get eyerolls and hear that "Facebook is for old people." But these numbers paint a different picture. In fact, Facebook is more popular than TikTok among the 18-29 age group. This shows how important it is to know your target audience, and where they spend their time online. People may lie, but data doesn't. Wanna find the channels to reach your target customers? Schedule a call with my team . ​ Cheers, Neil PS: Another channel that reaches all...

OpenAI, which owns ChatGPT, is releasing a search engine. It's called SearchGPT. It will compete with Google, and just like how you optimize for ranking on Google, you will want to optimize for SearchGPT. And I bet they will use ranking factors similar to those in ChatGPT. ​ Here is how you can optimize for ChatGPT AND SearchGPT . Cheers, Neil Patel Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

People often forget about the "marketing" in social media marketing. The result? No engagement, no traffic, no conversions. I'll show you how to make your social media efforts profitable in my upcoming webinar on Tuesday, July 30: You're Wasting Your Time with Social Media Content: The New Approach Tune in at 8 a.m. PDT and bring your questions for the live Q&A session at the end. ​ Sign up now to get the link to join us . See you soon, Neil ​ PS: We've updated our Ads Grader tool and added a lot of new features to give you even more insights into your paid campaigns. Check it out here! ​ Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

The Future of Marketing Summit is approaching fast. Here are the two most important updates for you: ​ We are ready to reveal some of the speakers. ​ Priority price ends today at 11:59 pm PDT. Let's talk about the speakers. Stéphanie Sabourin. She is the Europe Director of Audience and Content Distribution at Disneyland Paris , and is responsible for all prospecting, acquisition, and retention channels. This will be magical! Marco Piantanida. I'm sure you've had some gummy bears before, and you love them. So, do we! We are proud to bring the CEO & Managing Director of HARIBO Italia to speak about their marketing and creative ways to engage with large audiences. Ryan Deiss. I have learned so much from Ryan that I struggle for the right words when describing him as a speaker. He has so many learnings to share from both of his companies, Digital Marketer and Scalable . I'm personally looking forward to watching his presentation. Jen Gottlie...

Nearly 40% of Gen Z prefer using TikTok and Instagram for search over Google, according to Nieman Lab. And Google is responding by incorporating more videos into its search results – including TikTok posts. So, it may be time for you to bust out the camera. But there's more to the TikTok-Google synergy than increasing your visibility with video content. We've seen TikTok influence search demand for certain products or keywords. For example, turmeric soap has been a trending topic on TikTok. Now we're seeing a spike in searches for "tumeric skin care" on Google (though searchers appear to struggle with the spelling of "turmeric"). So, how can you leverage TikTok to inform your SEO strategy? Observe real-time engagement and content trends on the platform. Use the TikTok keyword research tool to find trending topics. If you spot trends that could be applicable to your business, create content around them. TikTok isn't g...

People often forget about the "marketing" in social media marketing. The result? No engagement, no traffic, no conversions. I'll show you how to make your social media efforts profitable in my upcoming webinar on Tuesday, July 30: You're Wasting Your Time with Social Media Content: The New Approach Tune in at 8 a.m. PDT and bring your questions for the live Q&A session at the end. ​ Sign up now to get the link to join us . See you soon, Neil ​ PS: We've updated our Ads Grader tool and added a lot of new features to give you even more insights into your paid campaigns. Check it out here! ​ Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

Businesses are wasting time and energy on social media marketing. Just because it's sexy doesn't mean it's effective... and just because it's free doesn't mean it's worthwhile. We recently did a study at NP Digital, and of all the marketing channels we analyzed, organic social media drove the least amount of revenue. But there's a way to make social media profitable. I'll show you how in my next webinar on July 30: You're Wasting Your Time with Social Media Content: The New Approach Tune in live at 8 a.m. PDT and bring your questions for the Q&A session at the end. ​ The webinar is free, but you need to register here. ​ See you soon! Cheers, Neil Patel PS: Have you been keeping tabs on your paid campaigns? Find out if they're profitable with my free Ads Grader. Check it out here ! ​ ​ Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

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Businesses are wasting time and energy on social media marketing. Just because it's sexy doesn't mean it's effective... and just because it's free doesn't mean it's worthwhile. We recently did a study at NP Digital, and of all the marketing channels we analyzed, organic social media drove the least amount of revenue. But there's a way to make social media profitable. I'll show you how in my next webinar on July 30: You're Wasting Your Time with Social Media Content: The New Approach Tune in live at 8 a.m. PDT and bring your questions for the Q&A session at the end. ​ The webinar is free, but you need to register here. ​ See you soon! Cheers, Neil Patel PS: Have you been keeping tabs on your paid campaigns? Find out if they're profitable with my free Ads Grader. Check it out here ! ​ ​ Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

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