Is long-form content dead?

I keep hearing this: "Nobody reads long-form content anymore." It's true that the human attention span keeps dropping. 20 years ago, it was around 2.5 minutes. Today, it's 45 seconds. And the average word count for content in different industries is decreasing. But people will absolutely focus on long-form content... it just has to be a topic they're passionate about. That's why video essays of an hour or more are gaining popularity on YouTube. And why TikTok is testing 15-minute video uploads. But keeping people engaged that long takes skill. And knowing when to be brief and when to take a deep dive takes experience. My team has this down to a science, so reach out if you need help. Cheers, Neil ​ PS: Take a deep dive into your paid campaigns with my free Ads Grader tool and find out how to optimize your ads for maximum ROI. Check it out here!

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