Google released yet another core update last month, the third major update to its search algorithm this year.
It's not unusual to have several core updates in one year.
Google is essentially playing whack-a-mole:
They keep updating their ranking systems to give people the best possible search experience.
But people always figure out ways to beat the system, so Google has to make more changes... and the circle continues.
Core updates can lead to ranking fluctuations on your website, so you should be monitoring your results closely.
If you're concerned about changes, my team can help you analyze what's going on and figure out ways to keep your rankings stable.
You can schedule a call here.
Cheers,
Neil
PS: An effective paid search strategy can give your SEO performance a boost. Find out if yours does the trick with my free Ads Grader tool. Try it out here.
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