Which Keyword Intent Reigns Supreme?

With SEO there are 4 types of keywords:

• Navigational intent: Users are looking for a specific page, like a login page (e.g. "Ubersuggest login").
• Informational intent: Users are looking to learn something about a topic (e.g. "what is search intent").
• Commercial intent: Users are looking to research before making a purchase decision (e.g. "best keyword research tool").
• Transactional intent: Users are looking to complete an action, usually a purchase (e.g. "sign up for Ubersuggest plan").

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But which type of keyword is the best? Sure some have more volume while others convert better…

​Here's the answer. (The answer is towards the bottom, but don't forget to look at the data within the post. You'll need to understand it so you can better adjust your marketing.)

Cheers,

Neil Patel

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