These 2 strategies are crucial for winning more customers

96.2% of Americans use mobile phones to access the internet, according to Statista. This means two things are absolutely crucial if you want to win customers online. #1 is mobile optimization. This is non-negotiable in 2024. Few things will turn away visitors faster than a website that's hard to view or difficult to navigate on a smartphone screen. Not to mention that Google has been using mobile-first indexing for the past three years now. #2 is local SEO. Mobile searches are often driven by local intent based on an immediate need, such as finding a nearby restaurant, service provider, or store. Plus, Google's algorithm favors local results on mobile searches. A study by SOCI found that brands that invest in local SEO had a 2-3X higher than average year-over-year revenue growth. These strategies may seem like no-brainers, but there's a lot more to them than choosing a responsive design or location-based keywords. ​If you want to reach more customers on the go, talk to my team. I also have a step-by-step guide on local SEO keyword research that's worth checking out. Cheers, Neil PS: Uncover local keyword opportunities with AnswerThePublic. This tool provides localized data so you can pinpoint region-specific search trends. Try ATP for free!

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