With everything happening in the world... with interest rates and now the banking system, there is a good chance it will affect the economy in a way you don't like.
This means you have to be super careful with your marketing efforts and spending.
You should look at this. It will help you understand what it costs to acquire a customer and how you can reduce your wasted marketing spend (and then reallocate).
If you can optimize your marketing spend, you can then be more efficient, scale up faster, and take market share from your competition profitably.
That's the key... there is nothing wrong with spending money on marketing, it just has to be done wisely.
I get it isn't the coolest thing to focus on, but you need to have a good understand of your CAC, especially in this environment.
Cheers,
Neil Patel
PS: If you don't know these metrics and you need help figuring it out, hit us up. We have a whole analytics department that helps companies with this.
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