The cool thing about having a lot of data is you are able to see trends.
And what's cool about having a global ad agency is you can end up running a lot of experiments to see how algorithms are adapting and what you need to do to win.
And to top it off, history is a great teacher as well. You can always learn from the past.
Here is what is going to happen in 2023.
Enjoy!
Neil Patel
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