If everyone did a Google search for the same keyword and clicked on the 2nd result instead of the 1st result, what do you think would happen?
Google would move the 2nd result to the first spot because users are "telling" Google it is more relevant.
See, Google uses "user metrics". Things like clicks are more important than which site has built more links.
So how do you get more clicks when you rank lower than your competition?
This is how. :)
Make the change, it shouldn't take you more than 9 minutes. It is a great way to start off the New Year!
Cheers,
Neil Patel
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