The calm before the storm...

The holidays are nearly here—take a moment to reflect.

Emails will soon begin flooding inboxes across the globe, and gusts of messages will sweep through our devices during this year's primarily online Black Friday and Cyber Monday. Despite the anticipation of communication overload, there's often tranquility before chaos. Think about how far you've come in architecting your email program for success. What building blocks have you added that have shaped the foundation of your customer interactions? With a handful of sending resources in your toolbelt, we're confident you're prepared to withstand the holiday season ahead. However, if you want some last-minute tips, it's not too late: Tips to Rise Above the Competition 4 Lightning-Quick Holiday Sending Tips Segment your audience where possible to create a more personalized experience. Double-check that your preference center is updated. Set up a reply-to address to monitor any incoming responses to your emails and add a human element to your communications. Define the look and feel of your email campaign with these Black Friday email examples. Send with Confidence © SendGrid Inc. 1801 California St., Suite 500, Denver, CO 80202 USA Blog GitHub Twitter Facebook LinkedIn

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